During enterprise week I attended ‘Ella’s kitchen’, which was held on the 9th November 2010 in the old boardroom. The presentation by Paul Lindley, the managing director of the company, lasted approximately one hour and consisted of a PowerPoint presentation which was then explained in further detail. ‘Ella’s Kitchen’ was set up by Paul to encourage his daughter and other children to eat healthier food. ‘Ella’s Kitchen’ (2010) passionately believes that children should have the opportunity to learn that healthy food can also be tasty and fun. The company is innovative and different, using unusual combinations of fruit and vegetables to create tasty snacks. The presentation explored the company’s journey from initial start-up to the products being stocked by major retailers such as Tesco.
I found ‘Ella’s Kitchen’ very informative as Paul Lindley’s presentation explained that he had used his daughter as the model for the products to build an emotional brand based on his family. I thought it was unusual that they have successfully aimed the product at two consumers, the mum and the children, as most competitors only target the parents. ‘Ella’s Kitchen’ uses colourful packaging and imagery on their adverts for the children as well as including all the nutritional information parents would be interested in. In my opinion the company is unique as it uses an unusual marketing technique.
To conclude, i found this presentation extremely beneficial because, after having recently created a business idea as part of my degree, I found it interesting to see how this could be put into practice in the real world. After listening to Paul Lindleys presentation it has inspired me to follow my dreams of setting up a beauty salon in the future. The knowledge that Paul Lindley provided was therefore invaluable advice as it explained how to ensure that your business is not one of the many that fails every year.
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A good account of the event you attended and also how it might inspire you in the furture.
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